VITAME

Vitame is your go-to cold-pressed juice brand with a vibe that’s as vibrant and energizing as Palm Springs itself. For this project, I crafted a brand identity that effortlessly blends fun, fresh energy with modern design. The goal was to create something bold, playful, and easygoing, just like the drink itself. I brought this vision to life with a custom logo, a sun-soaked color palette, modern fonts, and sleek packaging that speaks to the adventurous spirit of this juice brand. From the cans to the billboard designs and marketing materials, every element was designed to bring that sunny, skateboarding-into-the-sunset vibe to life.

PROJECT SCOPE: Brand Identity, packaging design, marketing materials and Signage

Vibe: BOLD, COOL, MODERN

INDUSTRY: Food AND BEVERAGE

BRAND GOAL

Create a brand experience that effortlessly blends bold, sunny energy with the vibrant spirit of cold-pressed juice culture. By pairing playful, retro design with modern, fresh elements, I’ve crafted an identity that feels as energizing and vibrant as a perfect Palm Springs sunset. Every touchpoint is designed to deliver a fun, cool, and refreshing vibe that invites customers to enjoy life’s little moments, anytime and anywhere. Vitame is a brand that’s all about vitality, personality, and spreading that feel-good energy wherever it goes.

DESIGN NOTES

The design for Vitame is a bold, vibrant fusion of retro-inspired aesthetics and fresh, energizing vibes, creating a brand that feels as refreshing as a cold-pressed juice on a sunny day. The typography blends modern, sleek fonts with playful, punchy touches, striking the perfect balance between boldness and fun. With a bright, sun-soaked color palette and a vintage touch, the design brings the energy of Palm Springs to life across every touchpoint—from can packaging to billboards and marketing materials. The result? A brand experience that’s cool, effortless, and packed with personality, giving customers a fresh burst of vitality with every sip.