TWISTED BITES

Where Bavarian tradition gets a bold, modern glow-up. Think classic hand-twisted pretzels with an unexpected, flavor-packed twist. This brand needed an identity that felt just as bold, playful, and a little salty (in the best way) as the tasty treats they serve up. I brought this vision to life with a strategic brand identity, including menu design, packaging design, stickers, apparel, and social media templates--each touchpoint crafted to make Twisted Bites as crave-worthy as the pretzels themselves. The result is a brand that's warm, nostalgic, and effortlessly cool--because pretzels deserve a personality too. 

PROJECT SCOPE: Brand Identity, social media suite, packaging design, merch design

Vibe: bold, retro, Playful

INDUSTRY: PRETZEL BAKERY

BRAND GOAL

Create a brand experience that blends Bavarian tradition with bold, modern energy, making every touchpoint feel as fun and crave-worthy as the pretzels themselves. By pairing warm, nostalgic design with playful, punchy personality, I crafted an identity that feels inviting, effortlessly cool, and just the right amount of salty.

DESIGN NOTES

The design for Twisted Bites is a playful fusion of retro charm and bold personality, centered around a quirky, lovable pretzel mascot that brings the brand to life. The typography blends vintage-inspired lettering with modern, energetic details, striking the perfect balance between nostalgic and fresh. Fun, unexpected design elements—like dynamic layouts, cheeky messaging, and bold graphic accents—give the brand a distinct, stand-out presence. Every touchpoint, from packaging to merch, feels inviting, effortlessly cool, and just the right amount of salty.