TOP'T

TOP’T is where simplicity meets nourishment—a brand rooted in nature, balance, and wholesome living. Based in Grand Rapids, MI, founder Nicole set out to create organic superfood seed blends that make clean eating effortless. Every detail of the brand reflects this mission: soft, hand-drawn lettering evokes a sense of warmth and approachability, while natural textures and an earthy palette reinforce its organic essence. From thoughtfully designed packaging to a brand identity that speaks to modern wellness seekers, TOP’T is more than a product—it’s a lifestyle. This is wellness, simplified.

PROJECT SCOPE: Brand Identity

Vibe: organic, earthy, minimal

INDUSTRY: Health foods, wellness

BRAND GOAL

Create a brand experience that embodies the natural simplicity and nourishment of TOP’T. By blending soft, organic design elements with a modern, minimal aesthetic, I crafted an identity that reflects the brand’s commitment to balance, wellness, and clean, effortless nutrition. 

DESIGN NOTES

The design for TOP’T captures the essence of natural nourishment and effortless wellness. A soft, earthy palette inspired by organic ingredients creates a sense of purity and balance. The combination of raw, hand-lettered script with clean, modern typography reflects the brand’s harmony between natural simplicity and contemporary refinement while subtle organic textures and nature-inspired motifs reinforce the brand’s connection to wholesome, plant-based nutrition. Every element works together to craft a brand identity that is inviting, nourishing, and effortlessly aligned with a balanced, health-conscious lifestyle.