The Reckoning Studio

The Reckoning Studio is a bold, unapologetic lash and esthetics brand redefining beauty standards in Grand Rapids, MI and beyond. With a fearless blend of girly glam and edgy grunge, the brand empowers clients to embrace their individuality and break the mold. I developed a fierce visual identity, including a modern logo suite, a vibrant color palette, and dynamic social media assets, all designed to reflect their mission of confidence and self-expression. The Reckoning Studio is all about turning heads, setting trends, and helping beauty rebels own their look without compromising on quality or their values.

PROJECT SCOPE: Brand Identity, social media suite, loyalty card

Vibe: bold, rebellious, unapologetic

INDUSTRY: lash & esthetics lounge

BRAND GOAL

Craft an empowering and unforgettable brand experience that celebrates bold beauty and fearless self-expression. Through a dynamic blend of edgy typography, vibrant colors, and unapologetic messaging, I’ve built a brand identity that embodies The Reckoning Studio’s mission to break the rules, set trends, and inspire confidence in every client who walks through its doors.

DESIGN NOTES

For The Reckoning Studio, the design centers on blending bold, rebellious energy with edgy, feminine flair. The palette of hot pinks, rich reds, and fiery oranges adds vibrancy, while sleek black grounds the brand in sophistication. Custom typography, gritty textures, and modern layouts reflect the brand’s unapologetic attitude. Each design element—from the logo suite to the social media templates—creates a cohesive, high-impact aesthetic that captures the studio’s daring spirit and empowers its clients to embrace their unique beauty.