The Doughnut Experience

The Doughnut Experience is a mouthwatering creative confection haven nestled in the lakeside district of Muskegon, MI where owner Amy brings her passion for crafting irresistible, one-of-a-kind confections to life. Inspired by the vibrant spirit of the west coast and her commitment to exceedingly high quality experiences, we aimed to create a brand that as playful, vibrant, and indulgent as the treats she serves. We crafted a full brand identity, mouthwatering menu, eye-catching packaging design, and a delightful loyalty card program to bring this cheeky brand to life.

PROJECT SCOPE: Brand Identity, Menu Design, Packaging Design, LoyALTY CARD

Vibe: bold, cheeky, feminine

INDUSTRY: BAKERY

BRAND GOAL

Create a tantalizing and unforgettable experience for every customer who walks through our doors. With a blend of playfulness, cheekiness, and irresistible charm, we aim to make discerning foodies feel welcomed, inspired, and delighted with every visit.

DESIGN NOTES

For The Doughnut Experience, we aimed for a vibrant and playful aesthetic, using bold colors and playful hand lettering to evoke a sense of fun and excitement. We incorporated whimsical doughnut illustrations to further enhance the brand's personality and create a memorable visual identity.