tail waggers

Tail Waggers is a vibrant and playful dog treat brand dedicated to crafting wholesome, organic delights that keep tails wagging and hearts happy. Inspired by the boundless energy of our furry friends, I aimed to create a brand identity that is as lively and spirited as the dogs it serves. The project encompassed a full brand identity, including a vibrant website, eye-catching packaging, and engaging social media templates. With a focus on using 100% organic ingredients and eco-friendly practices, Tail Waggers celebrates the joyful moments we share with our beloved pets.

PROJECT SCOPE: Brand Identity, packaging design, website design, social media templates

Vibe: playful, energetic, organic

INDUSTRY: dog treats

BRAND GOAL

Create a delightful and memorable experience for every dog and human who encounters the brand. By crafting a playful spirit, lively illustrations, energetic yet organic colors, and a fun-loving brand personality I’ve crafted a brand that reflects the company’s values and commitment to organic, health-focused ingredients.

DESIGN NOTES

For Tail Waggers, the design focused on capturing a lively and playful spirit through energetic, organic colors and vibrant illustrations. The use of whimsical dog motifs and dynamic visuals reflects the brand’s commitment to joyful, health-focused treats. The packaging and website design are crafted to resonate with the brand’s values, creating an engaging and memorable experience for both dogs and their owners.