Soap 'N Suds

Soap 'N Suds is where nostalgia meets the spin cycle--reviving the charm of old-school laundromats with a playful, retro twist. I brought this vision to life with a bold and playful brand identity packed with personality and expanded on it by crafting a vibrant social media suite and vintage-inspired packaging design for the brand's custom laundry detergent line. To complete this project I designed a website that invites customers to tumble back in time. Soap 'n Suds is more than your average laundromat--it's good clean fun, the old school way.

PROJECT SCOPE: Brand Identity, social media suite, packaging design, website design

Vibe: retro, playful, classic

INDUSTRY: Laundromat

BRAND GOAL

Transform the everyday chore of laundry into a fun, nostalgic experience with a brand that radiates personality, charm, and retro flair. By blending bold, vintage-inspired design elements with a playful, modern twist, I created an identity that makes every visit to Soap 'n Suds feel like a trip back in time. This brand is all about bringing joy to the rinse cycle, proving that a laundromat can be more than just a necessity—it can be an experience.

DESIGN NOTES

The design for Soap 'n Suds brings the nostalgia of vintage laundromats to life with a playful, retro twist. A bold, high-energy color palette infused with warm pastels and punchy brights evokes the charm of mid-century signage and classic Americana. Retro-inspired motifs, charming vintage typography, and textured details add depth, creating a cohesive aesthetic that makes laundry day feel like stepping back in time—effortlessly cool, fun, and full of personality.