PEAK Co-Op

PEAK Homeschool Co-op is a faith-driven educational community that fosters curiosity, creativity, and connection. Rooted in Christian values, the brand celebrates purposeful education and hands-on learning that empowers students to thrive. For this project, I developed a cohesive brand identity, including a logo suite, thoughtfully crafted social media templates, and more reflecting PEAK’s mission of blending faith, knowledge, and adventure. The visual identity captures the warmth of community, the excitement of discovery, and the beauty of nature, supporting the co-op’s goal to inspire and equip families on their homeschool journey.

PROJECT SCOPE: Brand Identity, social media suite, post card

Vibe: adventurous, playful, purposeful

INDUSTRY: education

BRAND GOAL

Create a brand that embodies faith, curiosity, and a love for learning. Through a balance of natural, earthy tones, vintage-inspired design elements, and purposeful typography, I crafted a visual identity that reflects the co-op’s mission to foster community, inspire creativity, and empower families in their homeschooling journey creating a warm and welcoming presence that aligns with its values.

DESIGN NOTES

The design emphasizes a connection to nature and a spirit of exploration through earthy tones, vintage-inspired typography, and thoughtful illustrations. The mountain motif and Star of Bethlehem reinforce the brand’s faith-centered mission, while playful details like camp-style elements add a sense of adventure. Every design element was crafted to inspire a sense of community, creativity, and purpose.