Nancy's Fancy

Born from the free spirited creative brain of owner Nancy Wisely, Nancy’s Fancy is a home goods and lifestyle brand that merges bohemian flair with the laid back essence of retro aesthetics. This brand was brought to life through intentionally hand drawn details that reflect the brand’s unique spirit, helping it to emerge as a playful celebration of individuality and self-expression. We crafted a brand identity as well website design to bring this retro-infused brand into the 21st century.

PROJECT SCOPE: Brand Identity, Website Design

Vibe: Bold | Bohemian | Eclectic

INDUSTRY: Home Goods

BRAND GOAL

Create a bold, memorable brand identity that reflect's the free-spirited, bohemian nature of the brand while inviting the audience to tap into their own individuality.

DESIGN NOTES

To curate a brand experience that mirrors the free-spirited essence of Nancy's Fancy, I drew inspiration from a spectrum of vibrant hues and whimsical, funky imagery to evoke a sense of bold confidence and  community. The hand illustrated design elements are inspired by the bohemian nature of the brand, and call back to the retro aesthetic we wanted to infuse within the brand.