HOOF & MANE

Hoof and Mane captures the essence of the West—the grit, the glamour, and the unbreakable spirit. Picture a lone cowgirl riding into the sunset, the sky ablaze with amber and crimson, a wisp of smoke curling from her cigarette. The wind hums with stories of open trails and untamed freedom. I brought this vision to life through a bold visual identity, including packaging, handcrafted swing tags, and social media designs that unapologetically shimmer with Western charm. Hoof and Mane is is tribute to the fearless souls who live boldly and ride free.

PROJECT SCOPE: Brand Identity, social media suite, packaging design

Vibe: bold, free-spirited, western-glam

INDUSTRY: Western lifestyle brand

BRAND GOAL

Bring the untamed beauty of the West to life with a brand experience that radiates strength, style, and individuality. By blending bold, sunset-inspired design elements with touches of rustic elegance, I crafted an identity that celebrates the fearless spirit of modern cowgirls. Hoof and Mane is a celebration of adventure, freedom, and the unmistakable charm of the Western frontier.

DESIGN NOTES

The design for Hoof and Mane captures the raw beauty and untamed spirit of the Western frontier. A palette of warm, sunset-inspired tones -- rich golds, dusty pinks, and deep terracottas paired with the juxtaposition of bold, rustic typography with modern refied accents reflect the brand's unique blend of grit and glamour. Western-inspired motifs and textured accents add depth, creating a cohesive aesthetic that celebrates the adventure and fearless individuality of the untamed heart of the west.