Curio cross stitch

Curio Cross Stitch spins a tale of creativity and enchantment, stemming from the imaginative mind of its owner, Erica. With a penchant for all things mystical and macabre, Erica's leap from cross stitch hobbyist to business owner demanded a brand that captivates from the outset. Drawing inspiration from ornate antique frames and Erica's affinity for raising tarantulas, Curio Cross Stitch melds vintage allure with modern flair. The brand's iconic moon phase tarantula and hand-illustrated webbing reflect the brand's ethos of embracing the unconventional and celebrating the beauty in every stitch.

PROJECT SCOPE: Brand Identity

Vibe: eclectic | macabre | mystical

INDUSTRY: embroidery, cross stitch

BRAND GOAL

Craft a brand identity that intertwines the mystical and the macabre, inviting customers to embark on an enchanting exploration of their inner worlds through the intricate beauty of Curio Cross Stitch creations.

DESIGN NOTES

In bringing Curio Cross Stitch to life, our design narrative intertwines vintage elegance with contemporary allure. Through a rich palette of hues and hand-illustrated motifs, we seek to ignite wonder and fascination, seamlessly integrating unexpected elements like the moon phase tarantula—an homage to owner Erica's passion. Every detail is meticulously curated to draw customers into a realm of imagination and creativity, embracing the delightfully enchanting essence of the brand.