BLOOM BAR

Where fresh flowers meet great coffee--Bloom Bar is the cutest pick me up in town. For this project I needed to create a brand that seamlessly blends botanical beauty with caffeine-fueled energy while feeling fresh, modern, and just a little bit playful. I brought the vision to life with a bold logo suite, dreamy coffee cups, custom coffee bags, packaging, signage, and marketing materials that capture the perfect balance of floral elegance and punchy personality. Every detail was designed to make Bloom Bar feel like a place you want to linger—whether you’re grabbing a latte, building the perfect bouquet, or just soaking up the atmosphere. It’s a brand that's blooming with personality.

PROJECT SCOPE: Brand Identity, packaging design, signage, coffee bags and labels

Vibe: Playful, Chic, modern

INDUSTRY: Florist And Coffee Shop

BRAND GOAL

Create a brand experience that seamlessly blends botanical beauty with vibrant café culture, making every touchpoint feel as fresh and uplifting as a perfect latte and a bouquet of blooms. By pairing punchy, modern design with a touch of romantic whimsy, I crafted an identity that feels inviting, effortlessly chic, and full of blooming personality.

DESIGN NOTES

The design for Bloom Bar is a vibrant fusion of bold, modern charm, creating a brand that feels as fresh as a just-picked bouquet and as energizing as the perfect latte. The typography pairs playful, expressive lettering with refined details, striking a balance between romantic and contemporary. Lush botanical illustrations, punchy color contrasts, and thoughtfully curated design elements bring the brand to life across every touchpoint—from packaging to signage to custom coffee cups. The result? A brand experience that feels inviting and effortlessly chic, and a space that is truly the cutest pick me up in town.