BATHER

Bather is a brand built for ritual, reflection, and the beauty of slowing down. For this project, I set out to create a visual identity that feels like a deep breath: soft, grounded, and subtly spellbinding. Inspired by botanical ingredients, quiet moments, and the sacred act of tending to yourself, this brand weaves together earthy elegance with just a hint of mystic minimalism. From the logo suite to packaging, scent names to copywriting, every touchpoint was crafted to feel intentional and intimate—like a ritual you look forward to every day. Bather isn’t just skincare. It’s presence, in a bottle.

PROJECT SCOPE: Brand Identity, packaging design

Vibe: Earthy, Organic, Bohemian

INDUSTRY: Skincare & Self-Care

BRAND GOAL

Create a brand experience that turns everyday skincare into a sacred ritual—one that feels as grounding as it is beautiful. Through a refined visual identity rooted in botanicals, softness, and soulful simplicity, I aimed to craft a presence that invites stillness, presence, and deep connection. By blending clean, minimalist design with ethereal warmth, Bather feels less like a product and more like a practice in self-devotion.

DESIGN NOTES

The design for Bather is a serene blend of earthy minimalism and soulful intention, creating a brand that feels like a breath of calm in a busy world. Soft, grounded typography pairs with organic textures and subtly psychedelic flourishes to evoke a sense of ritual and inner return. A warm, botanical-inspired palette anchors the visuals in nature, while refined layouts and sacred-feeling symbolism elevate the everyday. From scent-focused packaging to poetic copy and ethereal marks, every element was crafted to feel intimate, intentional, and deeply soothing—like a slow ritual for skin and spirit alike.